1, the objective of fostering
Professional training adapted to the socio-economic development needs of the 21st century, the strategic vision and innovative thinking and modern innovation, with management studies, economics and marketing management, and other areas of knowledge and ability, knowledge of international marketing practices and rules can use more skilled foreign languages and computer and other modern means, in the domestic and international business enterprises (companies), in particular transnational corporations, economic management, teaching and research units engaged in marketing management or teaching of applied scientific research work, compound and international-oriented high-level management personnel.
2, training requirements
Professional training for students reach the following requirements :
Master management science, economics and modern marketing basic theory, basic knowledge;
Master marketing qualitative and quantitative methods of analysis;
It had strong language and writing, interpersonal communication and the analysis and solution of practical problems of the basic marketing capabilities;
Familiar with the marketing of our policies, regulations and international marketing practices and rules;
Understanding of the disciplines and the development of theoretical front;
Mastery of a foreign language (reading, writing, listening, speaking, translation) and computer knowledge, and the initial use of computers and other modern foreign language and means for the domestic and international marketing activities;
Master literature retrieval, the basic methods of information enquiries, with some scientific research and practical work. 3, the structure and duration life
Academic standards four years, attendance age 3-5 years.
4, the minimum graduation credits and award degrees
Marketing professional undergraduate student credit minimum graduation requirement for 155 credits. Of these, 48 credits of general education classes; Professional foundation courses 30 credits; Trunk 20 credit professional courses; Professional series 25 class credit; Professional internship and graduation thesis 10 credits; The rest is arbitrary optional. Student receives academic curriculum plan provides for the total score, and compliance requirements may be granted graduated with a diploma; With the "PRC Regulations" and the "degree awarded to the Northeast Normal University degree rule" provision, management science degree awarded, the award of diplomas.
5, curriculum and credit allocation
1. General education classes
Courses
Course code
2290
Credit
School time
Link taught
Ideological and moral accomplishments
1
Legal basis
1
Marxist philosophy principles
3
Contemporary world economy and politics
2
Mao Zedong Thought Studies
2
Sports 1
4
Sports 2
National Defense Education
2
Military training
One foreign language
12
Mathematics
6
Computer
3
Writing
2
Link course choices
Humanities and social sciences
6
Science classes
4
2. Professional education courses
Courses
Category
Courses
Coding
2290
Credit
Preliminary taught
Cheng coding
Whether minor in the second degree or professional courses
