Open the main course management science, business strategic management, marketing research, consumer behavior, distribution management, sales management, international marketing, e-commerce and network marketing, modern logistics and supply chain management, business negotiations, customer relationship management, the theories of modern advertising, and public relations, retail marketing, banking marketing, real estate marketing, tourism, hotel marketing, project management, financial management, and other professional courses.
Business School marketing teacher is available 11 people, including one professor, three associate professors, lecturers five people, two assistants; External and employs two teachers and formed the age structure, the knowledge structure relatively reasonable academic team.
Marketing professional adhere to the "Legislative Yuan is the teaching of this, scientific research is the strong center of the" guiding principle in the solid foundation of teaching, improve teaching methods, improving the quality of teaching premise to foster scientific research orientation and research teams, and formed a structure relatively reasonable academic team, create a harmonious, strong research atmosphere, and has developed a number of relatively influential research.
With the attention of the market economy with Chinese characteristics deepening social, marketing managers will also be connected to various organizations and market key personnel, marketing management professional will be more room for development.
